Le Random
a moment and a movement
Brand discovery and platform development for a pioneering generative art institution, reimagining how we experience and learn about digital art in the modern era.
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(01) OVERVIEW
REVOLUTIONIZING DIGITAL ART EDUCATION
Le Random is building a first of its kind generative art institution - something really near and dear to us as collectors in the space. We've worked closely with their team to discover the brand and build a uniquely educational gallery and generative art timeline which simplifies and rethinks how we experience digital art on our devices.
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(02) CHALLENGE
BRIDGING THE GAP BETWEEN TECHNOLOGY AND ART
Le Random needed to create a platform that could effectively showcase generative art while also educating users about its history and significance. The challenge was to develop an intuitive interface that could present complex artistic concepts in an accessible manner, catering to both newcomers and experienced collectors in the digital art space.
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(03) Solution
A CURATED JOURNEY THROUGH GENERATIVE ART
We collaborated closely with Le Random to create a comprehensive platform featuring an interactive gallery and an educational generative art timeline. The solution includes intuitive navigation, detailed artist profiles, and contextual information about each piece. This approach allows users to explore the evolution of generative art, enhancing their understanding and appreciation of this innovative art form.
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"Working on our website with Operating System has been such a pleasure 👏🧡"
Founder, Le Random
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