Proxy Studio
an l2/l3 venture studio
Proxy is bootstrapping a venture studio on Farcaster and Base. Open Ventures is the studio's first project: a subscription-gated newsletter, community, and decentralized trading fund Mercenary Capital.
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(01) OVERVIEW
Proxy x OpSys - Worlds Collide
We were referred to Proxy Studio via a close collaborator of ours, kugusha.eth, to help create a brand which captured the three-legged stool of the studio: community, research and trading. After our first meeting we were presented with a brief that was so aligned with our aesthetic, we couldn't be more thrilled to start ideating.
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(02) CHALLENGE
The Digital Landscape's Big Bang
The Challenge as laid out by Proxy: "When I think of Proxy Studio's brand I think of NY downtown kids meets privatized military technology. I've spent quite a bit of time thinking about the brand from the perspective of an all-seeing eye, Think drones watching over a landscape, the landscape is digital and the drone is armed, finding targets. Likewise, I also want Proxy to be supernormal yet omnipresent. It's an exclusive group. We win, but we win casually."
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(03) Solution
alternate visions built-in
We arrived at an aesthetic that vibrates like the big bang of the universe. The studio's vision in a nutshell. Palantir meets metaphysical understanding. The birth of the universe is all about being everywhere at once, winning without breaking a sweat. This is just the beginning of the branding process. Next steps will be focused on dimensional growth of visual artifacts as the Proxy universe expands. Stay tuned.
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"Working with OpSys was a dream. Being able to work with a designer who can read between the lines, who understands my vision before I can fully articulate it was so incredibly valuable and brought us to a much better, more singular product than I imagined from the start."
Founder, Proxy Studio
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